Beauty brand, NARS is receiving mixed reactions from it’s very provocative lipstick ad that was released on Instagram earlier this week. The video ad is stirring a lot of criticisms to it being overly sexual.
The video has since received over a million views so apparently this marketing strategy clearly works. Sex does sell!
Many people have also come out to NARS’ defense that the company is known for giving sexual names to many of their products, like their very popular Orgasm Blush, and Climax Mascara so why were so many people shocked by this marketing strategy?
This is literally what they are known for and what has clearly worked for them. In my opinion, it’s nothing less than brilliant.
Did you find the ad offensive or do you thing that the internet went berserk over something that NARS has been doing for years?
